New responsive Kelley website fosters customer interaction

Entrematic Loading Dock Products today announced the launch of a newly redesigned and intuitive Kelley brand website, The new Kelley website features a variety of additions and improvements that will both educate visitors and help them choose the precise loading dock equipment and warehouse solutions they need for their specific business applications.

“In addition to the site’s fresh, new look, visitors will immediately notice the site’s responsive design that enables the website to adapt in size and layout to best fit the device being used which will provide visitors an optimal viewing experience,” said Michael Brittingham, Manager, Marketing Services. “Visitors will also see an expanded Products section. In addition to the core Kelley dock levelers, trailer restraints and dock seals/shelters, this section also includes modular dock bridges, integrated control panels, a range of commercial and sectional dock doors, as well as dock and yard management software. All combined this provides a total solution approach.”

Brittingham added further, “Our new Kelley-In-Person page highlights Entrematic’s commitment to connecting with potential customers by providing them a hands-on opportunity to interact with Kelley products and personnel. The company’s special customer education program provides three unique experiences that include: Entrematic Academy, for those potential customers who can visit Entrematic’s Loading Dock Products head office in Texas; the Entrematic Mobile Academy, which travels thousands of miles each year to drive solutions directly to customers’ doorsteps; and through highly personalized Onsite Consultations with a Kelley Application Specialist.”

The new Kelley website also features a section dedicated to the Industries in which Kelley equipment is typically used: Distribution Operations, Industrial Operations, General Warehousing, Food & Beverage and Cold Storage. A new Challenges section outlines common obstacles that many operations face and the products that help overcome them. In addition, a page dedicated to Architects & Contractors provides a direct link to the Kelley CSPECS custom submittal package resource and highlights various continuing education programs, including AIA-CES.

About Kelley

Kelley is best known for the invention of the world’s first counterbalanced dock leveler in 1953 and the original air-powered dock leveler in 1994. Kelley is an industry-leading brand owned by Entrematic, a global leader in entrance automation products and warehouse solutions. Entrematic offers a comprehensive range of products for industrial, commercial, institutional and residential applications, including sectional doors, loading dock equipment, high-performance doors, residential garage doors, pedestrian door automation and openers. Built on nearly 200 years of accumulated expertise, Entrematic is the preferred partner of distributors and the number one choice of end user customers, providing innovative products, technical expertise and a portfolio of industry-leading brands including Amarr, Kelley, Serco, Dynaco and Ditec.